Specialties Include:

Web copywriting—persuasive online writing, usually for high tech products or services
Search engine optimization—natural (organic) search engine optimization for your site

Testimonial

Ellen's web content copywriting was instrumental in the success of our recent campaign to dramatically increase online conversion rates. Her can-do attitude and ability to work with people across the organization has been invaluable. She delivers powerful and clear online copy that communicates with our customer base. From landing pages to site architecture, her skills have greatly enhanced the ability of our web team to produce and deliver a high quality site." Sindy Braun, Director of Web Marketing, WebEx Communications

User Interface Design

Make the Words Work for You

It doesn't do any good to drive traffic to a site that's not working. Make sure your site delivers what you need, be it sales or lead conversions. You need:

Web content that communicates and markets
Online newsletters that drive customers to your web site
Landing pages that encourage conversion

Get Organic Traffic to Your Site

Organic or natural search engine optimization means writing for the search engine spiders as well as the human visitor. You want pages with clear and appropriate use of your key words and phrases while still having compelling web content that makes sense to your prospects and customers so they take the action you want them to take.

Hire Someone Who Delivers

Working as part of the clients’ engineering or marketing teams, I produce quality deliverables on time and within budget. Read some testimonials clients have written for me. My interface design background and years of technical writing bring a unique perspective to my writing.

I focus on the audience, writing persona-driven content that helps you achieve your business goals. I have both B2B and B2C writing experience, having written things aimed at the enterprise IT professional as well as the household cook.

	Portions of web content for WebEx Portions of web content for VMware Portions of web content for VR Hosted Most content for Operation Dignity All content on Cheap Cooking
	eXtreme Documentation and Design, published in xprogramming.com magazine. The Secret Ingredient of Every Methodology, originally published on IBM's Rational Developer Network (subscription only) Freezer Gifts for the Holidays published on The Dollar Stretcher
	Quarterly newsletter (PDF) for Operation Dignity. now done as a blog.
	MailFrontier, "Testing Anti-Spam Solutions" Netscreen Technologies, "Provisioning and Managing Large-Scale Security Deployments."