Testimonials

"WebEx was in a jam. We were in the process of redesigning our site and nearly 75% of it needed to be rewritten for optimization and copy consistency. Ellen quickly became our go-to person for everything from copy writing/editing and search engine optimization to UI consulting. Not only did Ellen help us launch on schedule, the pages and online programs she helped optimize experienced a dramatic increase in both leads and overall conversion rates." Paul Fehrnstrom, Senior Web Producer, WebEx Communications
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Web Interface Design

Inspiration

Upon this age, which never speaks its mind, 
This furtive age, this age endowed with power
To wake the moon with footsteps, fit an oar
Into the rowlocks of the wind, and find
What swims before his prow, what swirls behind--
Upon this gifted age, in its dark hour,
Rains from the sky a meteoric shower 
Of facts. . . they lie unquestioned, uncombined.
Wisdom enough to leech us of our ill
Is daily spun; but there exists no loom 
To weave it into fabric; undefiled
Proceeds pure Science, and has her say; but still
Upon this world from the collective womb
Is spewed all day the red triumphant child.

Edna St. Vincent Milla

 

Graphics are great and eye-catching, but it's the words that will tell your visitors what they need to hear. People do read web sites differently than print material--but they don't all read it the same. It's not quite as simple "as keep it short." I can make sure your content appeals to those who scan as well as those who want detailed information. We'll offer compelling calls to action so your visitors take the next step. My technical background and experiences allows me to clearly communicate complex products and services to a lay audience or a technical one. But your site won't read like a data sheet when I'm done. Learn more about my web content copywriting and other writing services.